Roland Barthes & THE SEMIOTIC CHALLENGE

February 20, 2011 at 8:13 pm | Posted in research, symbols | Leave a comment
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This book is on the list of blackboard. Here are sentences I like the most even though I haven’t finished yet.

Meaning is always a phenomenon of culture, a product of culture; now, in our society, this phenomenon of culture is constantly naturalized, reconverted into nature by speech, which makes us believe in a purely transitive situation of the object. We believe we are in a practical world of uses, of functions, of total domestication of the object, and in reality we are also, by objects, in a world of meanings, of reasons, of alibis: function gives birth to the sign, but this sign is reconverted into the spectacle of a function. I believe it is precisely this conversion of culture into pseudo-nature which can define the ideology of our society.

Colloquium at the Cini Foundation in Venice, 1964

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